Searches UK has revamped its current branding in order to support its planned marketing strategy to drive the business in the future.
Searches UK is a highly recognised name with a well-placed reputation for its products and services but now the company wants to reflect its premium service levels to become a transformational and major force in the property conveyancing sector.
The rebranding includes a new, clean and modern redesign of the company website, its marketing, logo, and all communication tools and graphics, becoming an incisive and recognisable entity in an increasingly cluttered market.
The logo is designed to display the interwoven elements of Searches UK’s brand DNA, which incorporates business partnerships (the central tenet of the rebranding exercise), industry authority, use of technology, customer service, and value-added offerings.
Ultimately, Searches UK aims to be seen as more than a search provider, supporting solicitors through value-added benefits and support programmes as a conveyancing or business partner. In addition to the core values, Searches UK seeks to be an authority in the search market as it grows its national brand, with its recognised reputation for good customer service (recently scoring 97.1% at the ESTAS Awards) and strong client relationships, supported by the latest digital systems.
Lisa Summerton Business Development Director commented:
Our rebranding is part of our strategic ambitions to simplify the conveyancing process for law firms and to be a transformational and major force in the conveyancing sector, whilst retaining the established values that have made us so respected by our clients.